Simona Portigliotti – Sales & Marketing Director

Meet Simona Portigliotti – Sales & Marketing Senior Director, Assets Management

With more than 25 years of experience across marketing, communications, brand strategy, digital transformation, and innovation, Simona Portigliotti is a senior marketing leader with a strong track record across entertainment, retail, real estate, and urban development. As Sales & Marketing Senior Director at Assets Group, she brings extensive expertise in shaping commercial strategies, strengthening brand positioning, and creating integrated marketing approaches that connect business objectives with customer and market opportunities. Her professional development includes specialised studies in Sustainability Strategies at Sole 24 Ore Business School and Direct Marketing at SDA Bocconi.

Her leadership journey includes senior roles at Msheireb Properties, NHOOD, GameStop, and Nintendo, where she led marketing, communications, CSR, innovation, and brand initiatives across international markets. At Msheireb Properties, she contributed to the positioning and promotion of sustainable and smart urban developments, while managing multi-channel campaigns, strategic partnerships, corporate communications, and asset marketing initiatives. Her experience reflects a consistent ability to translate brand vision into market-facing strategies and meaningful stakeholder engagement.

Simona combines strategic marketing expertise with a strong understanding of sustainability, emerging technologies, and commercial growth. Known for her collaborative leadership style and ability to build high-value relationships across cultures and functions, she continues to create opportunities where brand, innovation, communication, and sustainability intersect—bringing an international perspective to the evolving future of real estate and asset management.

Connect with Simona Portigliotti to explore marketing strategy, asset management, digital transformation, brand development, sustainability, corporate communications, and innovation. LinkedIn: Post